ROLF DIM
I was born a long time ago - on Liberation Day, to be exact - in Budel, a quiet village in the far southeast of the Netherlands, nestled against the borders of Limburg and Belgium.
You might know it from its famous shirts, cabaret artist Hans Teeuwen, and of course, the famous Budels Bier!
Creativity was always present. Drawing, crafting, model building, airbrushing, custom painting mopeds and helmets - even painting signs for local sports clubs.
So it was no surprise that after high school, I chose a practical, creative path at Sint Lucas mts in Boxtel.
After graduating, I started working at a professional photo lab in Eindhoven, where I joined the graphic department. I briefly attempted to combine this with evening studies at the Design Academy Eindhoven (AIVE), but after one year I had to let it go - a full-time job and a four-year design course simply didn’t mix.
Luckily, the company gave me plenty of room to grow creatively. I was asked to set up an airbrush department, and not long after that, I moved into digital retouching.
Barco Creator, alongside the Quantel Paintbox, was one of the first high-end Unix-based systems for digital photo editing, and I got to work with it at the very start.
After five years in Eindhoven, I moved to Amsterdam to join De Image Factor, the new digital department of Capilux-Vak. There, I had the opportunity to work with top photographers, artists, and art directors, and I learned a great deal from that experience.
In 1997 I registered with the Chamber of Commerce and started working as a freelance retoucher. Fashion and beauty photographer Rollan Didier invited me to work from his studio, and this led to an intense and productive collaboration, with many editorial productions for magazines.
With all those years of experience, I’ve also had the opportunity to teach: giving workshops and trainings to photographers, creatives, and agency teams, and briefly teaching at Willem de Kooning Academy in Rotterdam, helping photography students push their skills to a higher professional level.
I now live and work in Maassluis, but many of my clients are still based in the Amsterdam region.
My target group? Anyone who works with images at a professional level: photographers, designers, agencies, magazines, artist, but also companies who manage their visual marketing in-house.
Photoshop remains at the core of what I do, but two new creative branches have developed in recent years:
- Mural painting, which I’ve been doing around Maassluis, Rotterdam and The Hague
- AI imaging, which has become more relevant due to its rapid rise in the creative field
I’ve already been invited to give guest lectures on the topic of generative AI, and as always, teaching is one of the best ways to learn.
Where the future leads is uncertain. Generative AI is developing so rapidly that traditional Photoshop work may eventually become redundant.
And yet, high-level visual work still needs to be done. AI isn’t (yet) capable of delivering perfect results. Skills like conceptual thinking, critical image evaluation, understanding art and technology, and the ability to craft the right prompts, they’re more important than ever.
After decades of judging images, collaborating with top creatives across disciplines, and always searching for visual balance and clarity, I’m not afraid of change.
As Rolling Stones guitarist Keith Richards once said:
“I’m not getting older. I’m evolving.”
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Bel ons vandaag nog voor een vrijblijvende offerte!
CONTACT
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CONTACT
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